Bullivant Houser Bailey commissioned Zgroup to analyze their existing site in order to unify brand materials and improve overall functionality. In partnership with Bullivant and Top Network, our team developed a plan of action to identify and accomplish site goals section by section. Starting with the home page, the objective was to offer immediate access to press releases, online seminar registration and the BHB client extranet. To balance site wayfinding with a vast amount of timely news and a monthly client feature story, a systematic approach for navigation was implemented. The use of easy-to-read header bars, visual guides and linking systems makes the site dynamic and user-friendly.