When JobPlex, an online recruiting company, approached us to portray their brand identity, it was clear that their ability to turn around employment vacancies in a timely and efficient manner via the Internet was their credo. Our plan was to create a brand that expressed confidence and vitality. The emphasis of the enlarged “X” and dot allows the brand a use of movement for the Web site template and business materials that we designed. The resulting effect conveys a message of reliable and expedient response to both job search candidates and the corporations that hire them.