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Fearless Teams.
Smarter Strategy. 

Grounded in psychological safety, we help retail and B2C organizations build strategy fearlessly — fixing problems faster, innovating with confidence, and keeping customers coming back

$500M

REVENUE GENERATED

1000+

HOURS SAVED

65%

AVERAGE GROWTH

20+

YEARS OF EXPERTISE

Strategic Planning

Gain clarity, alignment, and momentum with retail strategy sessions that embed psychological safety — ensuring every voice is heard, risks are surfaced early, and bold ideas fuel customer loyalty and growth.

What We Do

Online Courses

Learn More

Coming November!

Executive Coaching

Strategic coaching that equips high-level leaders to become architects of psychological safety — building inclusive teams where diverse voices fuel lasting business success.

Fearless Cultures. Measurable Results

Companies with inclusive cultures see 19% higher innovation revenue*. At ZGRP, we build that foundation into every engagement through psychological safety — creating strategies that work, processes that improve, and leaders who thrive. 

Learn More about Psycological Safety

* Innovation revenue is the share of a company’s total revenue that comes from products or services launched (or significantly improved) within the past 3 years.

Retail & B2C

Strategy

Process

Optimization

Change

+ Transitions

Go To Market

Strategy

Product Dev

Lifecycle

Retail  Expertise

Smart Strategies for Growth.
With 20 years in fashion, retail, and B2C, We help businesses refine their vision, optimize operations, and scale with confidence.

Streamline for Efficiency.
We identify inefficiencies, improve workflows, and implement scalable processes that save time, reduce costs, and enhance productivity.

Guiding Seamless Leadership Change.
We help leaders navigate change, from restructuring to cultural shifts, ensuring teams adapt smoothly and thrive in transformation.

From Concept to Customer.
We help brands develop and execute winning go-to-market strategies—ensuring the right product, message, and channels drive impact from day one.

From Concept to Consumer.
We help brands build seamless product development workflows—enhancing collaboration, reducing lead times, and ensuring a smoother path from ideation to production.

Principal Consultant

Jonelle Zimmerman

  • LinkedIn
Principal Consultant, Jonelle Zimmerman, ex-Nordstrom leader with expertise in strategy, process development & coaching

A senior strategist and former Nordstrom Chief of Staff, Jonelle has led high-impact initiatives in merchandising, brand development, go-to-market planning, and international expansion. With a Master’s in Consumer Business and published research in fashion strategy, she blends data-driven thinking with grounded execution. As Principal Consultant at Zgrp, she partners with executives to refine strategy, optimize operations, and lead change—anchored in the principles of psychological safety and inclusive leadership.

We Expand Revenue Streams & Market Innovation

Leading a high-impact strategic initiative for a large retail client to develop a new revenue streams, identifying market opportunities, new business models, and go-to-market strategies to meet shifting consumer demands. We built a long-range financial roadmap, streamlined operational workflows, and executed rapid prototypes to validate the concept. Through work with client stakeholders and data-driven execution, we successfully launched a scalable business model that drove double-digit growth for the client.
Large retail brands ZGRP has worked with
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